US homebuyers prioritize speed: 35% expect a future purchase closing within 2 weeks, while 36% expect 3 to 4 weeks from lenders.
Digital convenience matters: 52% have used eSigning for closing documents, yet 88% say they would like that option available during their mortgage process.
Borrowers also value control: 87% would lean toward a lender offering phone or tablet self-scheduling for appraisals or closing appointments at desired times.
Virtual closings influence lender choice for 82% of surveyed buyers, while 78% look for AI tools that reduce steps and timelines to close.
A fully digitized mortgage process appeals to 78%, but buyers still want education, fee explanations, and direct one-on-one guidance from lenders too.